For the last while I’ve been telling you about some personality traits that were identified in a survey as most important for successful female business leaders to possess. Today I’m talking about the art of persuasion.
According to the Caliper survey I mentioned in Part 1 of this series, females have to be more persuasive because they lack the physical presence of most men. That doesn’t mean that men impose their ideas on people, men can be very persuasive too. Women just have to be better to get the same results.
Effective female business leaders use persuasion to communicate in a way that inspires and motivates. Employees are happy to cooperate to get the job done and customers enjoy being a client. Persuasive leaders build trust by being honest.
Being persuasive should not be perceived as a sales job; people hate that! It makes them feel they are being tricked.
Female business leaders rely on things that usually come easily to women; sincere emotions, compassion and empathy. You can’t fake these or you will come across as phony and people won’t trust you. One of the most persuasive things you can do is believe strongly in what you are doing, that enthusiasm is catching and it will motivate others to get on board with you.
How do you become persuasive?
This last personality trait has three key components that I will share with you next time.
Learn, Experience, Enjoy Global Success !
Jinsoo Terry
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